Sports Apparel Fitness International Wellness About Us Business Lines Contact Home
Batra Group

In 1995, Proline International UK was set up, as a subsidiary, to service the expanding client base in Europe. A strong design and sourcing infrastructure was soon spread across Indonesia, China, Turkey and Portugal, developing a permanent supplier base in these locations. Proline's already established expertise and experience in design and quality lent towards its growing reputation and the company is now a major supplier to sports and fashion brands through out Europe, including Fila and Wilson, to name a few.

Sports Brand International, the holding company of Fila recognized Proline's ability to customize products and increase the brand's speed to the market. Hence, they formed a multi-year strategic partnership with Watford based Proline International, in the U.K. In this new avatar, Proline International Limited Has now assumed all sales and operations for the Fila brand in the U.K. and is also assisting in product design, development and sourcing, to meet domestic market needs. Proline's solid knowledge of the market, retail relationships end experienced management team has lent towards making Fila a strong resource and a highly viable brand in the U.K.









  © Copyright 2004 Batra Group. All rights reserved  |  Disclaimer